Animation created for NR's Clear The Rack Sale made from a static asset.
SUMMARY
Nordstrom Rack was a client that didn't need much in terms of creative. They wanted to keep most of their creative simple with a focus on product and lifestyle shots and sales messaging. The above is a collection of images sources from Nordstrom Rack's website and social media channels. This campaign was focused on various ad sets that ran for their fall campaign.
Nordstrom Rack's strongest audience was female. Their best performing creative always included footwear. The above carousel was created to showcase the various footwear options NR has to offer. Below are additional creative that follow and expand upon that creative learning.
Static image promoting NR's fall shopping list.
Animated version of the footwear concept.
Video creative made from NR asset video. Edited to be more digestible for social media.
Video creative made from NR asset video. Edited to be more digestible for social media.
Fall footwear animation.
Looping gif: 70% off footwear
Creative focused on Ugg pricing.
Video creative focused on NR's deal for Uggs.
The concept of this story was to encourage the viewer to engage with the ad by tapping and holding the screen to pause on a style of shoe they may love.
Story version of the Clear The Rack creative.
Above are various sizings for display ads created for this campaign. These were made for google's gmail platform.
