Burn Boot Camp - Podcast Content

I created content for organic and paid social through video editing, motion graphic design, and graphic design directly for the founders and CEO of Burn Boot Camp and their podcast series. This included creating short form video content from podcast segments, designing and updating thumbnails, developing a content strategy, performing creative audits, researching trends, and reporting analytics. My responsibilities in regards to data included measuring CTR, views, engagement, watch time, retention, subscriber growth, etc. to meet company goals and expectations. The content I generated was also used on Meta's platforms (Facebook, Instagram). The goal was to create content that resonated with the Burn audience and created value for them as well as the audience we were trying to attract. Once full episodes were recorded and rendered I would produce between 15-25 videos per week that were derived from those 3 weekly podcast episodes using AI, After Effects, and Photoshop. My workflow included several templates that I designed in order to facilitate the process of producing the desired amount of content within the given timeframes.