SUMMARY
I was responsible for video editing for marketing purposes, planning photoshoots, and ensuring the timely update of content, including sale information and company initiatives. Below is a series of creative works I completed, utilized across various departments such as the deli and sales teams. Additionally, I developed innovative concepts for diverse marketing campaigns, enhancing the overall effectiveness and reach of our efforts.
The above video is a "Welcome Board". This would play on the front monitors of certain store locations as a way to highlight Food Lion's brand messaging and commitment to the communities that they are part of. The footage was shot by another department. I did all of the editing, motion graphics, and text animations, as well as figured out the direction for the video in post production.
DELI BOARDS, ENDCAP VIDEOS, AND PHOTOGRAPHY
Here is a series of videos I created for Food Lion's deli boards and endcaps. Upon receiving outlines of upcoming deals and promotions, I planned photoshoots for the featured products weeks to months in advance. I coordinated with a third-party photography studio to ensure all necessary products were prepared and oversaw the photo sessions to guide the creative direction and achieve the desired outcomes.
MEDIA AND PRE-PRODUCTION PLANNING
Below is an example of the photography outlines I would put together alongside the product numbers of the items I requested be pulled for the shoot. In the outline I would include example photo plus a detailed description of how I wanted each shot to be handled by the photographers.
