SUMMARY
Lokai had reached a licensing deal with Marvel to create Marvel themed Lokai bracelets. The images above showcase the available products composited onto comic themed backgrounds. I was in charge of creative direction and management, copy, plus design. I generated a creative outline that included a list of audience pools, example creative, copy ideas, asset requests, and more. I wanted to lean heavily into the comic theme and aesthetic since the bracelets reflected more of the comic book versions of the characters rather than the movie versions. This direction was formed after some research and creative sourcing from Marvel's own social media campaigns, branding, and messaging. The overall campaign generated an average of 800% return on ad spend over its lifetime. Audience and interest targeting for this campaign included: general male and female audiences, Disney, Pixar, Marvel interests (MCU, Comics, etc.), Lego, gaming, celebrity interests (Robert Downey Jr., Tom Holland, Stan Lee, etc.), and much more.
The above images were shot by Lokai's content creator based on the creative outline I had submitted. We wanted to repeat some of the creative learnings that emerged from past Lokai creative that performed well such as hands holding the bracelets, corresponding action figures in the image (as per the top creative from Lokai's Disney campaign), close up shots of the product on wrists, and layouts that showcased the the entire collection.
Lokai Marvel Collection video. Based on the top performer from Lokai's Disney campaign.
Product slideshow with comic book page flip.
3D concept from outsourced freelance designer.
3D concept from outsourced freelance designer.
Story version of collection video.
Minimal product slide.
Deadpool had to be marketed separately as per Marvel's guidelines. Video ad focusing on the merc with the mouth.
Simple product slide of the entire collection for feed.
Looping gif effect featuring Marvel Logo bracelet.
Various shots of product in packaging surrounded by comic books.
