SUMMARY
I created content for organic and paid social through video editing, motion graphic design, and graphic design directly for the founders and CEO of Burn. This included editing short videos for social, creating static imagery and designs, and doing post-production edits to long form Youtube videos to include the motion graphic style he was looking for. I was directly responsible for uploading and scheduling the short form video content for Youtube and Instagram, developing a content strategy, performing creative audits, researching trends, reporting metrics, plus managing and optimizing SEO. I tracked performance metrics to make data-driven decisions, worked closely with the production team, other content creators, and management to achieve marketing goals and optimize strategies based on analytics. My role also included brand design and developing other marketing collateral based on best practices as well as marketing and media trends. The founder had the goal of moving into the space of business influencers such as Gary Vaynerchuk, Alex Hormozi, and Grant Cardone. They wanted visuals and an aesthetic that worked within the mold of his established Burn company but stood apart from that umbrella so the work I produced reflected that creative direction.
YOUTUBE CONTENT
IG Reels and youtube shorts
Life is Tragic Video
Fear Nothing Video
How To Stand Out Video
What is Success Video
Jack Ma Video
Protein Video
Static posts for instagram
Content strategy development
