SUMMARY
Fuego Box, a subscription service delivering a variety of hot sauce brands and flavors monthly, requested my creative team to develop new content for their ad campaigns and social media posts. Leveraging a strong relationship, I advocated for receiving product samples to conduct a dedicated photoshoot, rather than relying solely on existing assets.
Our prior top-performing content indicated that audiences favored imagery featuring "sloppy" food and hot sauce being poured. Guided by these insights, we brainstormed ideas, scheduled a shoot, and gathered the necessary equipment. The photoshoot was highly collaborative, and I took a hands-on approach to ensure we captured the most engaging and appetizing shots.
Top performing ad for this campaign showcasing a burger building and hot sauce poured on top.
An audit of Fuego Box's facebook account revealed that past content of hot sauce being poured did well so we decided to generate video content for them with this concept since they had none and we were interested in seeing how it tested.
Looping gif style video created to plant the idea of "spicy" into the viewer's mind.
Fuego Box has tons of variety in terms of different hot sauce flavors, brands, heat levels, and more. This also includes a "Spicy Honey". This video was created to give past purchasers more of an opportunity to expand their view of the Fuego Box brand.
This looping gif was created to further plant the idea of different hot sauce brands and flavors delivered to their home monthly via Fuego Box.
We wanted ad concepts that spoke to the boldness of the available hot sauces and to play up on the heat and intensity factor that's inherent when you discuss hot sauce.
We wanted ad concepts that spoke to the boldness of the available hot sauces and to play up on the heat and intensity factor that's inherent when you discuss hot sauce.
Since hot sauce is very versatile we wanted to show a variety of different foods that people may be interested in putting hot sauce on. This video concept fits in with the prior looping food ads.
This concept was created to encourage the viewer to screen shot their phone screen to find out which hot sauce they would get. This was one of our best performing ad concepts.
We wanted ad concepts that spoke to the boldness of the available hot sauces and their various flavors.
