Lokai had launched their new Banana Leaf Lokai Bracelet as part of their "Print Collection". This was done in collaboration with The Nature Conservancy. For each bracelet sold, Lokai and The Nature Conservancy will plant a tree in Brazil's rainforests, restoring balance to our Earth. These paid social ads were created to promote the launch of this product. I helped outline four audience buckets for this campaign including: general audience, fashion focused, nature, and charity. The creative would speak to each bucket using various interest targets. Each ad set would have different messaging for that intended audience. I offered creative insight for the audiences targeted and for the images captured by 3rd party photographers. I then handled the design and post production work of these videos in addition to ad copy.
GENERAL AUDIENCE CREATIVE
Video ad created for feed focused on the general product release and general audience bucket.
Video ad created for feed focused on the general product release and general audience bucket.
Instagram story ad focused on the general product release and general audience bucket.
Instagram story ad focused on the general product release and general audience bucket.
FASHION AUDIENCE CREATIVE
Video ad created for feed for a fashion focused target audience.
Video ad created for feed for a fashion focused target audience.
Instagram story ad created for a fashion focused target audience.
Instagram story ad created for a fashion focused target audience.
NATURE AUDIENCE CREATIVE
Instagram story ad created for a nature focused target audience.
Instagram story ad created for a nature focused target audience.
