SUMMARY
Lokai had reached a licensing deal with Lucasfilm Ltd. to create Star Wars themed Lokai bracelets. I was in charge of developing and managing the creative for this digital marketing campaign with assets that would be utilized in feed and story formats on Facebook and Instagram. I generated a creative outline that included a list of audience pools, example creative, copy ideas, asset requests from Lucasfilm, and more. The overall campaign generated over a 700% return on ad spend over its lifetime which was well over Lokai's KPI.
The first set of images above were created by using product shots as well as assets provided by Lucasfilm to create composite images that placed the product within the Star Wars universe. The above images were captured by Lokai's content creator via direction from a creative outline I developed. This outline included various concepts based on past performing Lokai creative as well as ideas sourced from a number of Star Wars platforms that I felt were worth testing.
Top performing video that focused on a stack concept. This idea was conceived for past Lokai creative and we felt was worth utilizing for this campaign.
Story ad showcasing the entire Star Wars Lokai Collection.
Darth Vader focused story ad.
Top performing ad focused on the Princess Leia bracelet.
Stormtrooper focused feed ad.
Ad focusing on the entire collection in a stack.
Ad created to tie in Star Wars themes with Lokai's brand message of "Finding Your Balance".
Top performing image focused on the Star Wars logo bracelet.
Top performing image focused on the Darth Vader bracelet.
Top performing video ad focused on the "The Child" bracelet using a scene from The Mandalorian.
Video slideshow focusing on "The Child" bracelets.
The above images showcase some of the direction and attention to detail I provided Lokai and Lucasfilm when requesting assets to utilize. This included showing examples of the concepts we were going for as well as making sure that we received the proper characters that lined up with what was used on the products themselves.
The above images showcase some the inspiration that I sourced in order to put together the creative for this campaign.
