SUMMARY
Datalot sought fresh creative concepts to invigorate their online marketing for their various insurance products. I developed these concepts to cater to each campaign, providing a branded look and diverse messaging. The goal was to create engaging visuals and copy that would effectively communicate the value of Datalot's insurance offerings and attract a broader audience.
HEALTH INSURANCE
Video ad highlighting dental coverage.
Video ad relative to the covid-19 pandemic.
Static ad using icon imagery.
Video version of the previous static ad.
AUTO & HOME INSURANCE
Creative concept for a static ad.
Video ad focusing on home coverage for your family.
Video ad that plays off the perceived complexity of auto insurance.
Video ad that puts auto insurance in the context of everyday life and our fast moving society.
Insurance concept centered around lapse in coverage and police tickets.
Insurance concept centered around lapse in coverage and police tickets.
